The Directorate General of Customs Valuation Karachi has revised customs values for the import of eight categories of branded mineral and sparkling water. Officials confirmed that the updated rates are now applicable under a fresh valuation ruling.

The revision has been issued through Valuation Ruling No. 2049 of 2026. Authorities stated that the move aims to align assessed values with prevailing international prices and ensure uniformity in customs clearance procedures.

The updated customs values apply to several internationally recognized mineral water brands. These include Masafi, Mai Dubai, Evian, and Acqua Panna, among other imported products available in the Pakistani market.

Sparkling water brands have also been covered under the revised ruling. Products such as Perrier and San Pellegrino fall within the updated valuation framework, along with similar imported beverages.

The Directorate General operates under the umbrella of the Federal Board of Revenue, which is responsible for regulating customs duties and tax collection on imported goods. Periodic valuation updates are conducted to minimize under-invoicing and protect revenue streams.

Officials noted that the reassessment process involved reviewing import data, market trends, and international pricing benchmarks. The objective is to establish fair transaction values while preventing revenue leakage through misdeclaration.

Importers of branded bottled water products will now be required to clear consignments based on the newly determined customs values. Industry stakeholders are expected to evaluate the financial impact, particularly on retail pricing and profit margins.

Revised customs valuations often influence shelf prices, especially for premium imported brands. Consumers may experience slight price adjustments depending on how importers absorb or pass on the additional costs.

The new ruling is effective immediately and will remain in force unless revised or challenged through the appropriate legal channels. Further clarifications, if any, are expected to be issued by customs authorities in due course.