31 Jul, 2025
2 mins read

‘Hoga Saaf Pakistan’ launches “Safai Anthem”, envisions the rhythm of a Saaf Pakistan

To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul […]

1 min read

Alkaram Studio Partnered Up with Nusrat Hidayatullah and KIA Get Fit Pakistan to Showcase Their Active Wear Collection

Alkaram Studio Partnered Up with Nusrat Hidayatullah and KIA Get Fit Pakistan to Showcase Their Active Wear Collection AlKaram Studio and MAK geared up to show their Active Wear Collection at KIA Get Fit Pakistan, on Sunday at Beach Luxury Hotel. Partnering up with Nusrat Hidayatullah, the event included the Animal Flow workout session by […]

1 min read

“Modesto” Marks the Launch of Pakistan’s first ever-Modest Fashion Line

The Karachi-based anchorperson and modest fashion influencer Asra Amir announced the launch of Pakistan’s first ever-modest clothing brand “Modesto”, in an event on Sunday, 17 November. Modesto will feature a curated selection of ready-to-wear pieces including dresses, tops, pants, suits, and scarves in a variety of colors and fabrics. Catering to the latest fashion trends, […]

1 min read

Peek Freans Whole Wheat Slices Self-Care Ambassador Sehr Beg Participated in the 42K Istanbul Marathon

Fitness trainer and ambassador for Peek Freans Whole Wheat Slices, Sehr Beg, ran the annual Istanbul marathon as a part of her self-care journey for healthy and wholesome living. Advocating for Peek Freans Whole Wheat Slices message of self-care; the fitness trainer, wife, and mother laced up her running shoes to establish the importance of […]

1 min read

Hoga Saaf Pakistan Creates Awareness Of Cleanliness & Hygiene at Shehr-E-Fun Festival

[Karachi: September 28, 2019] Hoga Saaf Pakistan, a social impact movement by Reckitt Benckiser, participated in the children’s festival “Shehr-e-Fun” at the Governor House in Karachi. This was a two-day festival and was open for all citizens of Karachi. Hoga Saaf Pakistan, in support of the Clean Green Pakistan movement, has been at the forefront […]